Steps To Start A Business

Finally the little guy could compete on a global scale just like big businesses. The belief was the internet would bring an entire whole world of customers to their doors. If so you probably remember online marketers turned their backs on local customers in the 80's. I don't know if you've been online for long or not.

Basically an attitude of not wanting to be 'bothered' with local inquiries permeated net commerce. Business owners across the nation turned cold to local online customers. Local internet marketing was abandoned. " became the mantra of the day. "Think Big.

In a big way. It's making a comeback. Pursuing online relationships with local customers has become hot again. . . And bell bottoms, vW bugs, like mini-skirts, well.

And have placed themselves to profit from those trends. They've come to their senses. A few companies noticed the real buying trends.

Of course I mean turn them onto jumping on the local SEO bandwagon that is rising and rising quickly. If that doesn't turn businesses on I don't know what will. It should now be obvious to anyone with half a brain that most (if not all) communities here in the USA have more money passing through them than many individual countries.

Their respective products are Microsoft Virtual Earth and Google Earth Both Microsoft and Google are fighting for control of local search marketing by providing their own versions of mapping services.

They want them all, they aren't after one or two communities. Both companies know the winner of this battle will gain a major foothold in local search engine marketing arenas.

. . Here's why you as a business owner should care about local SEO, ok.

Some companies still have no web presence at all, and worse. They are buried deep down in the search engines where almost no one can find them. Few companies are getting their share of local searches. That's huge. Portals) are provided by search engines. 70% of local queries (vs.

And interest in retro bell bottom pants has completely died (I'm so glad for that because I hated being a kid forced to wear ugly bell bottom jeans when they were hot back in the 70's disco era), vWs are still 'cute' but likely to drift away into oblivion soon as the glass-topped newness is no longer exciting, the miniskirt is out of style (I will miss that one). When trends make a come back they tend to be short lived.

So even local searches are becoming inundated with crap sites and fake content designed to grab attention of searchers in all communities. And the second is web spammers have noticed what's going on between Google and Microsoft and they too have entered the race for local SEO dominance. The first is big businesses will push SMBs aside. Two things will cause this. Only the opportunities for small businesses will die. I predict local SEO won't die off though.

They will soon dominate local searches too, just as deep pocket businesses dominate the global online markets. Small business owners everywhere will become casualties in this new local web marketing war.

You will have already established yourself as a valuable local resource for the web's billions of surfers, that way as more spam sites and big businesses began entering your domain. One way to avoid getting pushed into oblivion is to get well positioned for local searches now.

You will have established yourself as a valuable resource for local web surfers no matter how long this 'fad' lasts. That's so 90's. Just kidding.