Easy Money On The Internet - How to Lower Your Minimum Bids With Google AdWords

This is a question I hear all of the time. Why does Google Adwords Want $10 Minimum Bid?

? ? ! Google adwords gives you this message "Increase quality or bid to$10.00 to activate" What is going on here! You put in the keywords and Boom! Getting excited with anticipation off all that high quality traffic your about to get, you sign up and begin creating your account. You decide to give Adwords a shot because you've heard so many great things about it. More time and money putting a website together for that market and your ready to go live, you've spent time and money researching a market.

Your minimum bid should be cents not dollars. It could be $5 or a $1 minimum bid, i have used $10 minimum bid as an example. Google does based on it's algorithm from Google Bot. Who decides whats relevant and what's not? The thing about Google is they reward relevancy and penalize websites that are irrelevant.

For instance ad group name - First make sure your ad groups are "themed" around 1 keyword with variations. This is done by a 3 pronged attack. Make your website relevant in Google's eyes. How do you make Google Bot your friend?

Discount Laptops

Keywords:

Discount laptops

Cheap laptops

Affordable laptops

Really cheap laptops

This is an essential step in lowering your minimum bids. When you write your ad Google loves it when you use the keywords in your ad and so do searchers. By doing this your account is organized into a tightly knit group of keywords that makes it easy for you to write ads for.

Cheap Laptops

Discount laptops to fit

Free shipping Your budget.

example.com

In the above example if a searcher typed the keywords 'cheap laptops' all instances of the words cheap and laptops in your ad would be displayed bold. Which will catch your prospect's eye. In your ad, google will also bold any keyword that the searcher typed. Google will consider this ad highly relevant to your ad group's keywords.

Using the keywords on your landing page

This technique will increase your Quality Score which in turn will lower your minimum bids. Provided your supporting content stays on topic, google and searchers love this also because you are focusing your landing page around the keywords that have been searched both Google Bot and the searcher will consider this very relevant.

Lets recap the three pronged attack for lowering your minimum bids.

Tightly "themed" ad groups 1.

Keywords in ad 2.

Keywords used on landing page 3.